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Deliver Products Designed to Generate Revenue and Foster Customer Engagement

At CapTech, we offer comprehensive support for product development from start to finish. We handle everything from strategy and design to development, release management, customer marketing, and adoption. While we excel in delivering end-to-end solutions, we also work effectively as partners and collaborators with you and your vendor teams, focusing on specific product components. We also factor in artificial intelligence (AI) which can open doors to new products and enables companies to iterate faster than ever before.

Service Components

Product Strategy

We’ll define a vision, develop a roadmap, and create objectives and key results to build the strongest business case possible.

Product Design

From user flows to prototypes to user interface designs, we’ll create your product from start to finish — and test all along the way to make iterative improvements.

Product Management

A product is often only as good as the infrastructure supporting it; we can help define ownership, feature refinement, roadmap execution, and analytics.

Product Engineering

Together we’ll create a solution architecture, develop software, set quality assurance and testing parameters, and map out your release strategy.

Brand Storytelling

We’ll help you build your new product’s brand, starting with naming and identity, and continuing with launch videos and communication materials.

Change Acceleration

While it’s important to engage your customers, it’s critical to engage your employees too; we’ll offer change communication campaigns and training to support your product.

Our Work

CapTech supported a global hotel chain by creating and launching a new version of its consumer-facing app, with the intention of reaching new audiences and increasing customer loyalty.

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Why CapTech?

We offer end-to-end services, possessing strategic product management skills, deep technical expertise, and a strong focus on customer experience. We recognize that offshore and staffing firms may not provide the same level of strategic guidance. With CapTech, you have a single point of contact, ensuring accountability and minimizing complexity.

Shutterfly Production Platform Transforms Performance

CapTech brought in a large team of management, user experience, and development consultants to provide a single, consistent system that would enable Shutterfly to streamline and increase production efficiency, reduce training times and lost time dealing with inconsistencies, support ever-evolving product lines, and improve the work experience for both seasonal and full-time employees.

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A Platform for the Future of Golf

U.S. Kids Golf (USKG) was among the first in the business to create golf clubs and hold tournaments for kids. From there, it quickly branched into coaching by creating a proprietary curriculum called Player Pathway with an associated certification for junior golf coaches. With the desire to bring their brand solidly into the digital landscape, USKG came to CapTech for a solution that would empower its coaches with tools to manage jobs more seamlessly, improve workflow, and allow them to spend more time teaching.

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Related Insights

Contacts

Shannon Flowerday

Shannon Flowerday

Technical Director

With over a decade of hands-on experience, Shannon’s strength as a left-brained creative work exceptionally well when solving complex problems within challenging ecosystems and systems. She excels both in leading teams and working as an individual contributor within a number of verticals, including financial services, energy, retail, government and healthcare.

Envelope
Chelsea Gilmer

Chelsea Gilmer

Director

Chelsea has over 10 years of experience consulting on digital strategy and product management projects. Her expertise and passion lie at the intersection of people, technology, and business, where she excels at building relationships across organizations to influence product strategy. She’s led teams through the product development lifecycle building a variety of products, including mobile applications, customer servicing platforms, and data products. Her client portfolio spans a spectrum of industries, including the Federal Government, Hospitality, Financial Services, and Entertainment.

Envelope