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Deepen Fan Loyalty in a Digital-First Era

Sports marketers are challenged with capturing and keeping fan attention in a fast-paced digital landscape. With content everywhere and consumer expectations rising, personalization has become the key to standing out. CapTech empowers sports marketers to deliver tailored experiences that drive engagement, loyalty, and revenue. 

By combining centralized fan data, custom AI, and human expertise, CapTech enables brands to deliver personalized experiences in real time. Whether you’re just starting your AI journey or scaling advanced personalization, CapTech helps you unlock the full value of your fan base—one interaction at a time.

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Grow Brand Presence and Deepen Loyalty with Data-Driven Fan Experiences

From personalized fan journeys and smarter venue operations to precision-targeted sponsor activations, CapTech and its AI tooling empowers sports organizations to grow through innovation. Companies that embrace this shift will not only lead the next era of sports, but they’ll also win something even more valuable than market share: lasting brand loyalty.

Discover how leading sports brands are using AI to personalize every fan interaction.

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Enhancing the Fan Experience at the PGA Championship

CapTech created a more immersive experience for fans attending the 2025 PGA Championship through CapTech's Data-Driven Fan Experience (DDFX) services.

By utilizing multiple data sources, CapTech enabled personalization, optimization, and increased engagement with sponsor activations, helping the PGA achieve a 58.4% follow-through.

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Talk to Our Experts

Jon Bradway

Jon Bradway

Principal, Sports & Media

As lead of CapTech's sports practice, Jon partners with leagues, media companies, and technology firms to create the next generation of competition and fan experience.

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Arjun Baradwaj

Arjun Baradwaj

Managing Director, Sports & Media

Arjun is a Data & Analytics practice area leader at CapTech, focusing on data strategy and productization. Arjun has worked with several data clients across industries, with extensive experience in the sports space.

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