Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.
Update your browserThe pressure of state government budget constraints is a constant reality for the Virginia Department of Alcoholic Beverage Control (Virginia ABC). With higher priorities reducing the budget for a refreshed website, the agency had a difficult time making much needed website updates that would create greater efficiency, deliver a high-end customer experience, or effectively communicate the diverse services it provides. Lastly, Virginia ABC was charged by the Governor to grow revenue by 25% in order to return more profits to the state and ease other budget challenges. VA ABC needed to create a more engaging website to tackle these challenges.
We partnered with dozens of Virginia ABC employees, customers, and industry partners to develop a comprehensive understanding of user needs. Analysis of the existing website’s content informed the development of a revised information architecture. Brand and store experience interviews steered the visual design process. Detailed user interface design included formal usability validation via a clickable prototype.
In collaboration with Virginia ABC’s IT team, CapTech integrated the new website with existing systems to enable user functions such as selection of a preferred store, inventory lookup, and online ordering for in-store pickup. Finally, CapTech developed, tested, and deployed a fully responsive site that is equally usable and visually appealing across the entire spectrum of web-enabled devices.
Client Stories
Client Stories