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CapTech Trends Podcast Series

Speak Their Language: Why Multilingualism Matters for the Customer Experience


In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty.

Tune in to hear more about: 

  • How 76% of online shoppers prefer to buy products with information in their native language.
  • Why language is no longer limited to written word; brands should consider how emojis, GIFs, memes, audio, pronouns, and color translate across languages. 
  • Incorporating multilingualism early into your design considerations to save time and resources. 
  • How AI can accelerate the process — but a human touch is still required.
  • The technical underpinnings of internationalization, including locale codes and responsive design.

View the transcript

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Featuring

Vinnie Schoenfelder

Principal, Strategic Innovation

Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.

LinkedIn Envelope

Gabriela Olivera

Sr. Consultant

Gaby is a Senior Design Consultant at CapTech and strives to create strategic digital products and experiences that are impactful, and simple to use for all types of users. She is passionate about accessibility, conversational design, and inclusive UX research.

Envelope

Reid Braswell

Technical Director

Reid is a Technical Director at CapTech and a skilled web architect with more than 14 years of experience delivering innovative, technical solutions. He is passionate about user-centric design, building modern web experiences, and solving complex business challenges.

Envelope