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CapTech Trends Podcast Series

Consumer-Driven Innovation in 2021

Has consumer behavior returned to “pre-covid-19” norms? In this episode of CapTech Trends, Vinnie Schoenfelder chats with CX Principal Bree Basham about our 2021 consumer study which looks at consumers’ perceptions, behavior and technology usage. This annual study, started in 2020 during the pandemic, shows how customer expectations have shifted and how brands must emphasize innovation and inclusion to keep up with their customers. Listen to learn more about:

• How accessibility has become influential on purchasing decisions.
• Why brands must shift from omnichannel to microchannel interactions post-pandemic.
• How digital savviness has increased since the pandemic with customers expecting convenience and ease of experience.
• How consumers are willing to share personal data in exchange for discounts, perks, and convenience.

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Featuring

Bree Basham

Bree Basham

Principal, CX Practice Area Lead

Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.

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Vinnie Schoenfelder

Principal, Strategic Innovation

Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.

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