Infographic: Profile of a Smart Speaker User

Smart Speakers seem to be everywhere these days, but the sophistication of applications and the adoption of Natural Language Processing for companies as a channel to engage with customers is still in its infancy. CapTech conducted a nationwide study of nearly 1000 American consumers to examine adoption habits around smart speakers, looking at everything from age and income to shopping habits. Understanding users and usefulness allows companies to determine whether Natural Language Processing fits within their brand engagement strategy.