Roughly a year ago, we were mired in uncertainty, but the true “new normal” is starting to reveal itself. Organizations are now plotting courses forward with confidence—but also with an understanding that the playing field has changed dramatically.
Innovation has been critical to organizations’ success for decades, helping many stay ahead of the curve and satisfy rising user expectations. But now, two factors have accelerated making innovation intrinsic to an organization:
Core businesses have changed: Many organizations simply can’t afford to operate as they have in the past since what made them successful historically may not have been possible during the pandemic, or afterwards. Though reactive, they must adjust to meet shifting needs or work around fresh roadblocks since new technologies have the potential to bridge those gaps.
For some, optimism abounds: After adapting during the pandemic, many organizations are taking a proactive approach. They see the changes effected from this crisis and—with their glasses half- full—view the shifts as opportunities to gain new customers or deepen brand loyalty.
The directive for the next normal is clear: human- centered innovation is no longer a luxury for organizations. It’s becoming a necessity to adopt this philosophy, which includes fully grasping your customers’ needs, prototyping swiftly and repeatedly, and developing fresh ideas to transform the way you offer your products or services. Instituting a framework for innovation can be challenging since each organization faces unique issues in leveling up. But your aim, over time, should be to make innovation intrinsic to your organization.