2025 Tech Trends: AI-Propelled Innovation

Our dive into the tech landscape reveals that AI is transitioning from a new marvel to essential business strategy. This exponential focus on AI integration is propelling innovations across critical domains, including automation, data-driven insights, loyalty, and modernization.

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Trend 01: Automation Breaks New Ground with Agentic AI

Autonomous Networks
Agentic AI is a network of AI agents autonomously solving complex, multi-step problems.

Agentic Leaders
Salesforce’s Agentforce and Google’s Gemini 2.0 Flash are two agentic AI frontrunners that can take autonomous action across any business function.

Higher Reasoning
With more sophisticated reasoning, agentic AI can automate multi-step processes like travel planning.

Trust Is Crucial
Whether people will ever feel truly comfortable letting these AI systems make critical financial decisions depends on how well the company emphasizes safety, transparency, and user-friendliness.

Trend 02: Data Shines with AI-powered Accelerators

Quicker Insights

The faster companies can process data into insights, the more competitive they become.

Faster Builds

AI-powered accelerators, like CapTech’s Green Arrow and ADEPT, can stand up ultra-rapid data processing systems in record time.

ML and BI

Machine learning is crucial for data acceleration, as is the emerging practice of AI-driven Business Intelligence.

Greater Expectations

As these technologies become increasingly sophisticated, more professionals across various roles will be expected to understand and leverage data-driven insights.

Trend 03: Loyalty Experiences Put Customers in the Driver’s Seat

More Control
Consumers are increasingly seeking control in a marketplace that often feels overwhelming and impersonal.

AI Can Help
Brands can restore this control through AI-driven personalization and frictionless interactions.

Long Live Loyalty Programs
Loyalty programs remain top value drivers, and AI can analyze customer data to find opportunities to fine tune perks and rewards.

A Greener Thumb
Sustainability expectations are growing among consumers, and AI can help companies meet them.

Trend 04: Modernization Intensifies to Supercharge Innovation

Legacy Constraints
Many companies that want to pursue innovation are constrained by legacy systems.

Rapid Modernization
AI can accelerate legacy system modernization, quickly transforming efficiency, scalability, and user experience.

Cloud Is Key
With cloud integration vital, more modernization journeys will increasingly center on unlocking the full benefit of their cloud capabilities.

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Bree Basham

Principal, CX Practice Area Lead

Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.

Brian Bischoff

Principal, CTO

Brian leads our business strategy for our practice areas and is a thought leader in digital strategy. He provides an objective perspective through the strategic analysis of current technology trends and designs and builds great experiences for our clients.

Vinnie Schoenfelder

Principal, Strategic Innovation

Vinnie is a Principal at CapTech and plays a large role in helping define services, forge partnerships, and lead innovation for our clients. As a thought leader, he regularly helps clients solve their most complex business challenges.