Market Research Mobile Dashboard Improves View of the Consumer

An international market research firm serving the media industry acquired a mobile analytics company. The new company’s product offered a 360˚ view of the mobile consumer through on-device measurements. To complement the acquired capability, the market research company wanted to develop a web-based dashboard to deliver the data from the software to both employees and external customers to allow them to fully leverage the data for visual, clear and useful metrics.

• Provided customers with the ability to analyze application and browser usage measurements across all key smartphone platforms.

• Enabled web access to robust data visualization graphics and charts that identify audience trends and market penetration.

• Imparted a strong competitive advantage by delivering a unique ability to share mobile device behavioral patterns with customers quickly and effectively.