Commercializing Azure Part 1 - Context and Business Needs

A $100-billion-dollar Fortune 200 consumer packaged goods company recently partnered with CapTech to commercialize Microsoft Azure's Platform as a Service (PaaS) as an enterprise service offering. This blog is the first in a ten-part series of blogs. The purpose of this post is to set the context for the size, scope, and complexity of the enterprise and its business needs. It is intended for anyone interested in gaining insight into the major bodies of work and considerations involved in commercializing cloud services for large enterprises.


First I'd like to give you a little bit of the background of our client so that we can properly establish the context of this body of work. The client in this case is a Consumer Packaged Goods (CPG) company with an annual revenue of $18 billion. The company is valued at over $100 billion and employs over 9,000 full-time employees. The line of business within the company that we worked with was the Information Systems department of the multi-national enterprise and is responsible for developing, operating, and maintaining the technology services that support its various business operating companies.

Business Need

The CPG company realized that it needed to be able to better match its IT infrastructure capacity with business demands by leveraging elastic cloud compute and storage capabilities. They were hoping to realize some of the benefits that cloud computing provides. Among those benefits they hoped to see cost savings when capacity exceeded demand. When hosting your data center on premise in order to be able to handle your maximum expected demand you must purchase and provision more hardware than you need in order to scale. With a cloud solution, this is not necessary as your infrastructure scales elastically with demand. This is depicted by the green triangle in the figure below.

Cloud Benefits

Another expected benefit of moving to a cloud solution is that you will have satisfied customers because your demand won't exceed your capacity. This is depicted by the red triangle in the figure above.

The last benefit the CPG company was hoping to realize was the ability to alleviate large capital expenditure associated with periodic hardware refreshes and daily operational hardware maintenance and support. This is depicted by the blue triangle in the diagram above. This is probably one of the biggest reasons that many customers choose to leverage cloud solutions.

This first post in the ten-part series helped to give some context to who are client was and what their business needs were. It also illustrated how a cloud solution could fulfill those needs.

The entire series:

Commercializing Azure Part 8 - Facilitating Enterprise Adoption of Service Commercializing Azure Part 9 - Transitioning to Support Commercializing Azure Part 10 - Summary of Benefits

In the next post we are going to talk about some helpful pre-requisite concepts to understand when migrating to the cloud.